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Mintel data finds they like ease and convenience.
January 9, 2013
By: TOM BRANNA
Editor
While “made for men” beauty products are now mainstream, the latest research for market analysis company Mintel findsthat online retailing is the ultimate shopping channel for American men when it comes to beauty. According to Mintel, the ease and convenience features of shopping online appeal to some 60% of men aged 18-34 who buy beauty products and agree that buying online is more convenient than shopping in-store. This compares to 52% of women of the same age – and 41% of their older...
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